Public Outcry Over the Oculus Rift Price Misses the Point
The price of being an early adopter is often very literal - you have to pay a premium to be one of the first people in the world to use new devices - sometimes entirely new types of devices. So the enormous outcry that followed the announcement of the pre-order price of the Oculus Rift virtual reality headset was something that was particularly hard to understand. On Reddit, Oculus founder Palmer Luckey wrote that Oculus is not making money on the Rift, to encourage adoption of "high quality" VR. Unfortunately, while the Oculus team has done a good job of making what appears to be, by most accounts, a groundbreaking product - our own experience with the Oculus Dev Kit 2 was hugely positive - the one area where home it hasn't fared so well is in its messaging. When rumours came up that the Oculus could cost $1,500 (approximately Rs. 1 lakh), Luckey responded by saying it would be in the "ballpark" of $350 (approximately Rs. 23,000) - so when the final price of ...